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what's next partners

What’s next?

WNP is all about people. People who have decided to join and work together. Not work alongside each other; not work on projects in sequence, but really work together. Like a band where a drummer, guitarist, bassist and vocalist apply their individual talents to being perfectly in sync and producing one harmonious result. Except that people at WNP don't make music for audiences: they create growth for brands. With tried and tested strategies, they act as marketing virtuosos for clients and innovate, creating new products, business models and consumer experiences using technology. With its advertisers, data, social media, CRM and shopper marketing experts, the team creates integrated communication campaigns. This explains why What's Next Partners produces marketing hits, lives out its name and always stays a few steps ahead of the competition.
At WNP, integration is about really working together on every project, rather than simply working alongside, with experts in different fields brought together to form project teams. Integration at WNP is also about refusing to fall into the 'everything trap': the one where you do a little bit here and a little bit there. We prefer to hit the nail on the head. To send the right message to the right place and the right person at the right time. Remaining objective about the means chosen.
We believe that our only raison d’être is to generate growth for clients by keeping them ahead of the curve in this digital era. This means we need excellent analytical abilities, but this is not all. What we love doing and what we do is come up with ideas which help clients move forward with challenging issues and offer a fresh perspective. Ideas which are assessed on their ability to create significant increases in the gains made through marketing investment. Ideas which come from our wealth of experience and expertise rather than just from the 'creative sphere'.
With idea generation at the heart of our model, innovation is much more than just the icing on the cake. It is absolutely key for all teams, no matter their area of expertise. Innovation can of course be seen in the use of new technologies offering consumers richer experiences, but also affects brand creation, improvements to existing products and marketing investment strategy itself. It's everywhere to ensure it's never forgotten.
We care about viral online trends, growth in fans and likes on social networks and engagement: we think about them every day (they are our life). However, we're convinced that in the end, the effectiveness of digital investment should be measured by the objective criteria of how much clients see their revenue grow and brand strengthened. We are driven by a desire to achieve these results. And this has encouraged us to take the lead in how we advise clients on both their data use and space buying. With our knowledge of consumer behaviour and profiles, we can send out carefully chosen messages clients are likely to be interested in and change that old view: 'I know that half the money I spend on advertising is useless. But I don't know which half'.
We didn't want to have a few seniors unwilling to enter into discussion and a swathe of juniors rushed off their feet with everyday client requirements. We wanted to bring together experienced people committed to brands' everyday business. Seniors aged 25 who grew up with digital technologies and seniors who, having worked for 25 years on Procter/Unilever/L'Oréal, know exactly what the word 'brand' actually means.
Digital technologies have changed everything (old adage). Everything except the need to build strong brands. Digital has boosted consumer power, giving them the chance to come together and even unite to make this need even greater. We have developed instruments, some digital but not all, used to work on 'brand experience' and strengthen brand perception and reality. The truth is that plenty of brands will die a sad death: it's the survival of the fittest out there.


  • 01Design
  • 02CRM
  • 03Social Media
  • 04Media buying
  • 05Advertising
  • 06Activation
  • 07Shopper marketing
  • 08Data analytics
  • 09Brand content
  • 10Digital
  • 11Consulting
  • 12Production studio
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Nicolas Gayet

Managing Partner

Having studied at EDHEC Business School and Sciences Po (where he completed a postgraduate diploma in marketing), Nicolas began his career at CLM/BBDO working on the Apple account. He contributed to the rise of the internet in France by working on the launch of Wanadoo and supporting France Télécom in opening up to competition ("We'll make you love the year 2000" campaign). He left in 2001 to join new independent agency Nogood Industry which was attracting major brands with a new service: content production. He launched the Discovery Channel in France ("Gérard, the man who hadn't discovered the Discovery Channel"); contributed to creating the "Les 2 Vaches" brand for Danone and the rises of SNCF subsidiary iDTGV ("Zen Zap Story" web series) and ING Direct ("I did it today" campaign). He is now Managing Partner of WNP. Nicolas has also been teaching on the communications course at the ECV design school for the past four years.

Stéphane Raoul

Managing Partner

Between 2007 and 2015, Stéphane Raoul was one of those behind the digital transformation at RAPP France (170 staff - Omnicom Group) implemented to keep up with market developments. Under his leadership, RAPP developed digital and CRM strategies for major French and international brands such as Canal+, Sephora, Leroy Merlin and Sony. He launched new services (RAPP Social, RAPP Data) for the start-up economy via Cap Digital. Stéphane joined DDB in November 1998 as Consulting Director for Compaq. In 2000, he moved to RAPP to take over a range of major clients. Stéphane was CEO at RAPP from March 2012 to July 2015. In November 2015, Stéphane joined WNP as Managing Partner.

Guy Chauvel

Managing Partner / President

Guy has been Executive Vice President, a member of the executive committee and a board member at JWT Worldwide, the world's third biggest agency with a 1.5-billion-dollar turnover; WW Executive Vice President & CEO at Havas Europe. He has also been Managing Director at Jacobs Holding in Zurich, owner of Adecco, Barry Callebaut and Brachs Van Houten, and an Advisory Board Member at Towerbrook (formerly part of Soros Capital Partners). He has advised directly Procter & Gamble, L’Oréal, Unilever, Kraft Foods, Nestlé, Reckitt Benckiser, Kellogg’s, Télé 2, Peugeot, Darty, Carrefour, Shell, Total, Air France, Alcatel, Rolex, De Beers, Chanel, Henkel, Danone, BNP PARIBAS, HSBC, CIC, Disney and others. Guy created WNP in 2011.

Eric Delannoy

Partner / Board Member

Having gained a degree from HEC Business School, Eric was subsequently Managing Director at Leo Burnett Paris and President at BDDP Paris. Whilst there, he managed BDDP's merge with TBWA and the creation of BDDP@TBWA (which would later become TBWA/Paris). In 2004, he created the agency Talents(Only) from scratch, which in 2007 was awarded "New Agency of the Year". In 2013, Talents(Only) joined the WNP family and Eric became one of WNP's senior partners. Eric has adviced brands such as Apple, BMW, Coca Cola, Danone, Kellogg’s, McDonald’s, Nike, Reebok and Sony and create success stories like Charal and Spontex, Eric is renowned for his entrepreneurial and strategic skills. These resulted in the Bénéteau Group asking him to join its supervisory board in 2005. Eric is now Managing Partner and administrator of WNP.

Laurent Thévenin

Managing Partner

Laurent began his career in 1997 at MRM (McCann-Erickson). He then joined the Aastuce Group to create its CRM department; subsequently becoming Managing Director for The Brand Nation and providing strategic leadership on global activation issues for major accounts including GDF Suez, SFR, Heineken, Lixir, Intermarché, Michelin, Citroën and Française des Jeux. In 2010, he became a partner at Tagora, a relationship and digital marketing agency which joined the WNP Group in 2012. Laurent is now Managing Partner and works on Brand Activation and Shopper Marketing projects.

Yann Bilat

Managing Partner

Yann began his career at Esprit Design. He created the Marketing Services department and became Managing Director in 2005. In 2006, he was involved in the takeover of three fast food franchise networks (with 150 restaurants), managing brand development. In 2007, the company took on a new ink cartridge recycling franchise network with 25 stores. In 2008, he created the marketing services agency Com en Seine, which joined WNP in 2015. Here, as Managing Partner, he has managed clients such as Casino, Merck Millipore, General Electric Healthcare, Société Générale, Picard and Eovi Mcd.

Marion Thiery


Marion Thiéry developed her creative career at Lowe, JWT and Leo Burnett, managing campaigns and digital activation for international accounts such as Kellogg's, Jeep and Procter & Gamble. She has also worked on a variety of brand content projects, including creating a magazine of which she was the editor-in-chief between 2012 and 2014 and has solid experience as a fiction scriptwriter for television, internet and cinema. She joined WNP in 2013 as Creative Director alongside Delphine Tabutin for the Flying Blue, Nivea, AMV and Les 2 Vaches accounts.

Delphine Tabutin


With a degree from ESAG Penninghen art school in Paris, Delphine Tabutin has significant experience in artistic direction and renowned expertise in graphic design. Her career has taken her from TBWA and McDonald's to DDB and Volkswagen, Bouygues Telecom and Knorr, while at Air Paris she worked in the luxury sector on the Lancôme, Guerlain and Kenzo accounts. From 2005 she created the Bourjois advertising campaigns, In 2007 she became Creative Director at Napkin, where she developed digital communications for Clarins, L'Occitane and Domino's Pizza. She joined WNP in 2013 as Creative Director alongside Marion Thiéry for the Flying Blue, Nivea, AMV and Les 2 Vaches accounts.

Xavier Blouet Kraimps

Managing Partner

With dual qualifications in information systems engineering and digital marketing, Xavier began his career with four years at Digitas, during which he supported the International Olympic Committee with its digital strategy (Turin 2006 Winter Olympics and Beijing 2008 Summer Olympics) and worked with Samsung, La Poste and Nissan Europe. Having worked on image and e-business at Mazarine Digital for Tissot, Galeries Lafayette and Cartier, Xavier created 909c in 2010. Over time, the agency became one of the key players in social media communications, providing strategic and operational support to clients including Dior, CondéNast, Clarins, Orange, Crédit Agricole and TAG Heuer. Following the acquisition of 909c, Xavier is now Managing Partner of WNP.

Baptiste Essig

Managing Partner

Having graduated from HETIC Web School, Baptiste began his career in 2004 at Digitas. He gained experience running complex web projects for accounts such as Lucien Barrière, Canal+, Bouygues Telecom and Disneynature in a range of areas from digital activation to eCRM and institutional reform. In 2009, he joined Mixcommerce, becoming Business Unit Director. There he supported brands such as De Fursac, Rip Curl, Aigle and Eres across the whole e-commerce value chain. In 2012, he became a partner at 909c, working with Xavier to make the agency a key player in digital innovation and social media. He is currently jointly responsible for WNP's Social Media division. Following the acquisition of 909c, Baptiste is now Managing Partner of WNP.

Gilles Folin

Senior Partner

Gilles was one of the founding directors of the digital agency Voove - Cell Network; then managed the process of diversifying audiovisual programmes and digital licences for France Télévisions; was Director of Strategic Planning at Dentsu Aegis Media France and Director of Strategy at BBDO Proximity. He has also lectured at Sciences Po in Paris. Gilles has worked directly with Air France - KLM, Alstom, Audika, Arte, Atlantic, BNP Paribas, Botanic, BMW, BUT, Citroën, Coca-Cola, Delhaize, Diesel, EDF, EMI Music, EOVI MCD, L'Oréal, Marionnaud, Mercedes, Nivea, Panasonic, PSA Banque, Renault, SFR and Smart.

Tristan Beauchesne

Senior Partner

Tristan has been Development Director at macroeconomic consultancy COE Rexecode; Director at financial intelligence business Datops; Associate Director at Euro RSCG Futur and Development Director at Heaven (a marketing and interactive communications consultancy). He has worked directly with L’Oréal, Club Med, Areva, Bouygues Telecom, Sony, ING Direct and other brands. Tristan was behind the first client social network for Look Voyages and the first community management programme on Facebook (for Club Med in 2009). At WNP, he has worked on creating digital strategies for major French and international groups including PSA Banque, Nivea, Eovi MCD, Dorel, Syngenta and Botanic, and is in charge of the media buying activity.

Walthère Malissen

Senior Partner

Walthère managed strategic planning at JWT Paris for seven years. Before this, he had been Planning Director at Euro RSCG and Grey. He has worked for brands including Danone, Procter & Gamble L’Oréal, Unilever, Nestlé, Kraft, BNP, ING, Rolex, Chanel, LVMH, EDF, Télé 2 and Leclerc. During his former life as a financial analyst, he published "Valuing companies and financial theory" with Presses Universitaires de France in 1995.

Christine Villa

Managing Partner

Following four years working in financial management at Sodexo, Christine spent ten years at the Lagardère Group, where she was Financial Director of the Group holding structure; Corporate Governance Director; Assistant Financial Director for the Sport and Entertainment division and Financial Director for Business Units. She holds a degree in Financial Management from the Sorbonne in Paris. At WNP, Christine, CFO, is responsible for Financial and Legal Management and for Human Resources.

Francois-Charles Rouyer


With a degree from the EnsAD art and design school in Paris, François-Charles has a range of experience in artistic direction, copywriting and print to digital. François-Charles began his career as a freelancer working for clients in the cultural and corporate sectors. Having spent time in Belgrade at Ogilvy, he returned to France to work for independent agencies in editing, corporate communications and relationship and operational marketing, mostly on major accounts. In May 2007, he beacame Creative Director for Tagora Paris. Francois-Charles is now Partner and Creative Director of WNP.

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WNP: the agency which has made integration a reality.